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Good to Great: Why Some Companies Make the Leap... and Others Don't

Good to Great: Why Some Companies Make the Leap... and Others Don't
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Additional Good to Great: Why Some Companies Make the Leap... and Others Don't Information

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  • A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the company that is not born with great DNA?

    How can good companies, mediocre companies, even bad companies achieve enduring greatness?

  • A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the company that is not born with great DNA?

    How can good companies, mediocre companies, even bad companies achieve enduring greatness?

    The Study
    For years, this question preyed on the mind of Jim Collins.

    Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority?

    And if so, what are the universal distinguishing characteristics that cause a company to go from good to great.

    What was different? Why did one set of companies become truly great performers while the other set remained only good?


    Over five years, the team analyzed the histories of all twenty-eight companies in the face of our modern business culture and will, quite frankly, upset some people.”

    Perhaps, but who can afford to ignore these findings?

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